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The Bride Is All Dressed Up In Red

The Bride Is All Dressed Up In Red

A number of the ladies getting into the Bombay Bridal Boutique in Jackson Heights, Queens, are seeking one thing easy. Then once more again, Savita Chugh, the store’s owner, stated, “Sometimes they desire a complete large amount of bling.”

Ms. Chugh can accommodate them, whatever quantity of shine and sparkle they seek. Her little, neat store shimmers with sequins and gold in most part. Mannequins model India’s latest appears: skirts and blouses in peacock blue, antique red and crimson, and scarflike dupattas dripping in crystals — every thing heavy with velvet edges and step-by-step in silk brocade.

Bombay Bridal, nestled in Jackson Heights’s minimal India, based on Roosevelt Avenue and 74th Street, started selling conventional wedding attire towards the neighborhood’s Indian, Pakistani and Bangladeshi communities in 2004. Ms. Chugh, 53, stated that whenever she ended up being growing up in Queens, and through the 1980s and ’90s, South Asian families would usually go back to their property nations with regards to their weddings. Nowadays, progressively choose to celebrate right right here.

So she and her spouse, Surinder, 60, saw market niche in outfitting brides and grooms.

The store’s offerings include elaborate bridal clothes consisting of long skirts called lehengas, tops called cholis and dupattas; embroidered sherwanis, men’s formal robes attaining the hip or perhaps the knee along with old-fashioned pajama jeans, scarves and pagri caps; and vibrant colored, bejeweled saris.